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Ohio FFA is a long-standing client who came to us looking for a unique virtual experience for their 93rd Convention. When we started the planning process, they asked us for a solution for bringing all portions of their four-session conference to a completely virtual audience. Bartha was excited to solve this unique problem using skills honed to streamline pre-production and create a show that provided a live experience.

We recorded all four of the hour-long sessions in our studio utilizing our 30′ wide LED Wall. The studio setting featured several stunning FFA custom-branded, animated backgrounds for the video segments. Our producers, editors, animators, and graphic artists created the final program from the recorded content. Utilizing FFA’s branding, our team made engaging video productions by adding Bartha produced graphics, slides, backgrounds, and animations for a “more in the moment” experience viewed by their thousands of attendees.

Ohio FFA’s custom web page was made to feature the livestream, spotlight sponsors, remind viewers of the schedule, advertise a merchandise shop, detail workshop breakouts, and more! Attendees could easily jump to each section via a top-page navigation with anchor links. View the web page here.

Some Bartha-guided solutions that led to the event’s success included a custom branded website and a mix of live Zoom feeds from around Ohio into the pre-recorded sessions. The sessions also featured live Bartha studio segments with the FFA Officers to lead their recognition and elections programming.

Combining those live portions with branded content and expertly edited videos made this year’s program a huge success. We’re proud to be a part of an event and organization that honors the skills and progress of its over 25,000 members in Ohio through agricultural education.

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For over a decade The Women’s Sports Report has brought Columbus together to celebrate girls in sports. As a long-time partner of the Greater Columbus Sports Commission, we’ve been committed to celebrating this event in innovative ways every year. In keeping with their “news desk” style theme, we chose to produce the virtual event with the hosts in a studio environment with a digital background utilizing an LED wall.

It’s important to our team that when we partner with a production service their primary focus is on the quality of service in addition to the expertise. For years, Bartha continues to deliver on exceptional customer service for us and most recently, demonstrated that they could provide the guidance and leadership we needed when we took an in-person event completely virtual. As we look toward future production needs, Bartha will remain a preferred partner for our events!

Jenn Cartmille, M.S, IMC & CTA, Experience Columbus and the Greater Columbus Sports Commission

Operating from our studio spaces, we were able to help them reach their virtual audience with a professional broadcast that allowed interactivity and brought in several speakers virtually who otherwise would not have been able to participate. One way we were able to help them with their virtual experience was creating a custom website built around their goals for attendee engagement, which allowed for an easily managed streaming platform. Custom websites are a great alternative to purchasing a virtual platform and allows for more cost-effective customization and a more unique attendee experience. 

Another key to success was our dedication to pre-production. Through regular client meetings, rigorous production timelines, and rehearsals we were able to weave together the many moving parts of this event seamlessly, which included four high school sports teams, a keynote speaker and eight remote speakers.

Creatively we were able to not only design and build the custom backdrop and streaming site, but we also created lower thirds, countdowns, and other custom graphics. We were able to really push the normal expectations of a stream and create something unique to help celebrate girls in sports across Ohio.

As always, we can’t wait to push further next year and help celebrate the amazing things girls in Columbus are doing in sports!

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Key To Success With First Virtual Event

Regarded as the largest celebration of its kind in the country, with event proceeds funding college scholarships and The King Arts Complex, the 36th Annual Dr. Martin Luther King Jr. Birthday Breakfast went virtual for the first time this year. Having produced the annual breakfast for many years we were excited to bring this event to life in a new way. To weave together their theme, “Now Is The Time”, as a cohesive thread throughout the event, we decided on pre-recorded videos and animations edited together into a seamless video presentation. Some of the pre-recorded segments were shot in our studio, edited and inserted into the program. This presentation was then premiered live and available throughout the day for viewers.

 

Utilizing that system, we were able to recreate the EXPERIENCE of the live event while also being able to reach an additional audience, with around 1,500 total views of the presentation. Pre-recorded videos were produced for multiple presenters including Melissa Harris Perry, the Maya Angelou Presidential Chair at Wake Forest University, Shannon G. Hardin, Columbus City Council President, and Columbus Mayor Andrew J. Ginther.

In the wake of COVID-19, we had to switch from the normal in-person event to a virtual event for our citywide 36th Annual Dr. Martin Luther King, Jr. Birthday Breakfast event.

Planning our first virtual event with a lot of options and unfamiliar terminology can be overwhelming and seem like a daunting task. Also, as an IRC 501(c)(3) nonprofit charity organization, we were looking for an affordable solution.

Our production services provider for in-person events, Bartha was there with an affordable virtual solution. They took the time to understand what we wanted as a company, what we wanted for our attendees, and the branding we wanted for our corporate sponsors. Bartha explained the process, asked thoughtful questions, provided contingency plans and full support.

We wholeheartedly recommend Bartha to everyone we know.

– Bert Castle, Executive Director

In addition to the main video presentation, we also created a highlight video of the Dr. Martin Luther King Jr. Birthday Breakfast. This highlight reel is available to view above.

We get the opportunity to partner on all types of events, but we’re always especially proud of the ones that share messages of equality and have a positive impact on our greater community.

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Pivoting Towards Virtual Can Enable Broader Access

Over the last few months, as plans have continued to change, we’ve helped new and long-time clients create virtual experiences that help capture their attendee’s attention and challenge what’s possible by going virtual. One of these events was the Ohio Virtual Fatherhood Summit. When the Ohio Commission on Fatherhood, a long-time partner, reached out to start planning their annual summit, it was an in-person event for around 200 people. But as with many events in 2020, they had to make the decision to create a completely virtual event. Their main goal was to stay as true to that original event as possible.

As with in-person events, we’ve found that pre-production for virtual events is crucial to identifying possible problems, managing virtual platforms, coaching speakers and anticipating technical support needs. We follow a multi-step process that allows us to assess each client’s individual virtual meeting needs including streaming, custom websites, virtual event platforms, location options, a/v support, moderation and creative content creation. This attention to detail helps everything run smoothly on event day.

For the Virtual Fatherhood Summit, we were able to provide our client with a customized event platform including an exhibit hall, technical support for attendees and presenters, branding, edited videos from all sessions and metrics to review the success of the event. We were able to provide those services utilizing our on-site control room and their headquarters and assigning two teams to support the event. Our event platform team was responsible for setting up the platform and tailoring it to the client’s specific branding requirements. Additionally, they served as the technical help desk for anyone having issues with the platform. Our creative team elevated the quality of the sessions by creating graphics, lower thirds and editing video compilations.

Part of our event day support included switching between presenters who were in different locations. Weaving presenters from multiple locations together can be a challenge but having a knowledgeable production partner removes the stress. Our approach and expertise with the event platform allowed everyone to come together in an interactive way. One way we accomplished that was by using PiP (picture in picture) during the live event so that attendees could see the presenter during the PowerPoint presentations or could see both people speaking on-screen at once.

A wow factor for this client was the exhibit hall feature we created within the event platform. The exhibit hall included a custom map and each exhibitor was given their own dedicated web page for information, polls, conversations and the option to jump instantly into a Zoom call at the press of a button to interact live with the exhibit representatives. Nearly 20 virtual vendor booths were ready to greet visitors during the all-day event. This solution allowed our client to keep something from the live event that was important to their success, but in a way that kept it effective for their virtual meeting.

Overall, this event was a big success. Over 450 people visited the website and generated nearly 30 thousand page views. Feedback from attendees and vendors was positive with lots of comments on how much like the in-person event we were able to make the virtual summit. The summit also logged record attendance because they weren’t bound by typical financial barriers that often stifle events of this size, such as venue capacity, travel, lodging and catering costs.

Our award-winning design team partnered with our experienced team of technicians helped the Ohio Commission on Fatherhood reach their goals and create an impactful experience. With our turnkey solutions and impressive support, they were able to connect with more attendees than in years past and reach higher than before.

We can’t wait to see what we’re able to do next.

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