PIVOTING TOWARDS VIRTUAL CAN ENABLE BROADER ACCESS
Over the last few months, as plans have continued to change, we’ve helped new and long-time clients create virtual experiences that help capture their attendee’s attention and challenge what’s possible by going virtual. One of these events was the Ohio Virtual Fatherhood Summit. When the Ohio Commission on Fatherhood, a long-time partner, reached out to start planning their annual summit, it was an in-person event for around 200 people. But as with many events in 2020, they had to make the decision to create a completely virtual event. Their main goal was to stay as true to that original event as possible.
As with in-person events, we’ve found that pre-production for virtual events is crucial to identifying possible problems, managing virtual platforms, coaching speakers and anticipating technical support needs. We follow a multi-step process that allows us to assess each client’s individual virtual meeting needs including streaming, custom websites, virtual event platforms, location options, a/v support, moderation and creative content creation. This attention to detail helps everything run smoothly on event day.
For the Virtual Fatherhood Summit, we were able to provide our client with a customized event platform including an exhibit hall, technical support for attendees and presenters, branding, edited videos from all sessions and metrics to review the success of the event. We were able to provide those services utilizing our on-site control room and their headquarters and assigning two teams to support the event. Our event platform team was responsible for setting up the platform and tailoring it to the client’s specific branding requirements. Additionally, they served as the technical help desk for anyone having issues with the platform. Our creative team elevated the quality of the sessions by creating graphics, lower thirds and editing video compilations.