Work SpotlightAugust 23, 2012

Ohio State Freshman Welcome

It has been a busy summer here at Bartha… producing events in Maui, Orlando, L.A., Pittsburgh and points in between. Most recently we produced an event for 7,000 Ohio State University freshman to welcome the new students to Columbus. The event took place August 20th at Nationwide Arena and introduced students to key places to go, things to do, and ways to get around in Columbus.

Up to five discreet HD motion video sources and three HD graphic sources with content produced by Bartha were routed to the projection surfaces to support every segment of the program. The floor projection came to life with animated video maps highlighting COTA bus routes, Columbus neighborhoods and destinations through the utilization of Google Earth. OSU students added a live performance element as they interacted with the animated maps and points of interest.

To welcome students to Columbus, the opening video module included well known OSU Alumni including members of the band O.A.R., Jeni Britton Bauer, Eddie George, Chris Speilman, Tami and Claire Longaberger, Stephanie Hightower and Clark Kellogg. Each introduced themselves as ‘once OSU freshman’ and added a personal message.

To whet the appetite of students and motivate them to explore the city through their taste buds, Bartha shot and edited a delicious video on Columbus’ food scene. This included interviews from Liz Lessner, President of the Columbus Food League and owner Betty’s Fine Food and Spirits and Surly Girl Saloon, Jeni Britton Bauer of Jeni’s Splendid Ice Creams, and Cameron Mitchell of Cameron Mitchell Restaurants. Current Ohio State students weighed in on their favorite places to dine in Columbus and described the delectable offerings from local restaurants.

The closing of the program included crowd interaction with representatives from local businesses, Columbus sports team mascots, The Ohio State marching band and OSU cheerleaders. It ended with an upbeat C-BUS cheer and a surprising pyrotechnics display.

Click here to read the Columbus Dispatch’s coverage on the event.