The Power of Compelling Content
In today’s convention landscape, where attendees are bombarded with information, capturing their attention is more challenging than ever.
Did you know that a staggering 80% of attendees say that engaging content is the top reason they attend events? But with so much vying for their focus, how do you ensure your message breaks through?
One of our passions here at Bartha is to create impactful content experiences. You may have already seen our take on event branding and design — now we take it a step further and are sharing some proven strategies to ensure your message resonates and your attendees stay engaged.
Crafting Engaging Educational Sessions
Educational sessions are at the heart of any convention. Here’s how to make yours truly shine:
Presentation Design
- Why it matters: Visually appealing presentations are essential for keeping attendees engaged. Think about it: paragraphs of black & white text vs. clear, concise visuals – which would you prefer?
- What works:
- Custom templates that reinforce your brand.
- Infographics that simplify complex data.
- Data visualizations that tell a compelling story.
See how Bartha creates impactful event presentations! Check out our most recent work on the long-running Martin Luther King Jr. Breakfast.
Animations
- Why it matters: Animation isn’t just for cartoons. It’s a powerful tool for explaining complex ideas in a clear and engaging way.
- What works:
- Explainer videos that break down complicated processes.
- Animated data charts that make statistics more digestible.
- Motion graphics that add dynamism to presentations.
Check out how we transformed AHRI’s annual conference with striking visuals to engage attendees.
Custom Video Production
- Why it matters: High-quality video content elevates the entire educational experience.
- What works:
- Speaker introductions that build excitement.
- Session recaps that reinforce key takeaways.
- Case study videos that showcase real-world applications.
- Training videos for specific skills.
- The impact: Video adds a professional touch and caters to different learning styles.
Here is a brief glimpse of Bartha producing Spring and Winter Commencements for the University of Michigan.
A Collaborative Approach
At Bartha, we believe that great conference content starts with collaboration. We don’t just create presentations and videos; we partner with you. Our process involves close communication and feedback at every stage, ensuring the final product perfectly reflects your vision.
Our team of experienced designers, animators, video producers, and event professionals bring their expertise to the table, working together to craft a cohesive and impactful content strategy for your event.
Where Do I Start?
Engaging content is the key to a successful convention. It’s what captures attention, sparks conversation, and leaves a lasting impression on your attendees. Bartha offers a full suite of services to elevate your conference content, including:
- Custom presentation design that transforms data into compelling visuals.
- Dynamic animations that bring complex topics to life.
- High-quality video production for speaker introductions, session recaps, case studies, and more.
Ready to take your conference to the next level? Contact us today for a free consultation and let’s discuss how we can help you create an unforgettable experience.
