This idiom has a well-documented role at Bartha these days. For several months we were in the planning process with our client/partner for the Memorial Tournament’s Legends Luncheon. The 500-person event was to take place in person at Battelle Hall in Columbus. Presenters included Jack Nicklaus, Dale Earnhardt Jr., an award winner, and CEOs, but then there was the idiom again! Two weeks before show day, the switch was made to a virtual event. The client was very concerned about it being just another “Zoom meeting” and how to make the content engaging for the attendees. The Bartha Team immediately “switched gears,” and the virtual production team took it to the task.