Normally, one might think an Assistant Controller with a penchant for HR administrative tasks wouldn’t be able to write an article about Event Branding. However, Bartha’s own Afton Holfinger, SHRM-CP proves us wrong with her insightful commentary about the subject. Click the button below to read her article in the most recent issue of Direct Selling News. Way to go Afton!
What Event Planners Should Look for in a Production Company
How do we make this year’s sales conference better than last year’s? Increase attendance? Give each guest the experience they want?
Event planners rack their brains every year to build a better event. To make honorees feel like rock stars. To touch the audience in even more meaningful ways. After all, the investment in an annual sales conference is significant; the return should be too.
Annual conferences and other events provide a great opportunity to connect with attendees and communicate a message. It seems as though the goal each year is to go beyond the experience of the previous year’s event. A great vehicle to creatively and effectively deliver a message and add excitement or visual interest to the event is through video production. This powerful story-telling tool can excite, motivate, and re-energize your team.
Video Tip 1—Make it memorable
Everyone loves stuff. Buy one, get one free. Order now and get 50% off. But what’s it really worth? Are you getting something that matters to you or is it just something discounted and/or free? For years, Bartha has worked on creating value behind our services. Bartha’s belief is simple: Invest the time and attention and deliver services that support and enhance events. Don’t “nickel and dime.” Don’t count the paper clips. Stick to the… Read more »